Love Reading Logo

Is About the Love of Reading
Is About Sharing
Is About Exploring
Is About Curiosity
Is About Community

Love Reading is a community of book lovers. Our mission is to unite the book publishing community with young readers and learners.

We support the book creators while promoting literacy and giving back to the community.

Love Reading is funded by Project Possible, a New York State Public Benefit Corporation BCL §1702(e).

All profits generated by Project Possible are used for social good. profits will be donated to We Need Diverse Books and other organizations working hard to promote diversity, representation, and equality in publishing.

Our Team

Love Reading started as a family project while we were sheltering in place in New York – the epicenter of the COVID-19 pandemic.

Meet the team!

Ella Schwartz

Ella Schwartz is the award-winning nonfiction children’s book author of CAN YOU CRACK THE CODE? (Bloomsbury, 2019) and MAKE THIS! (NatGeo Kids, 2019). Her next book, HER NAME WAS MARY KATHARINE will publish in 2021. She is also a featured writer for National Geographic Kids magazine and the Melissa & Doug toy company. In addition to writing books, Ella works with the U.S. federal government on strategic cybersecurity initiatives. Learn more about Ella and her books at

Jeff Schwartz

Jeff is our chief Technology officer, webmaster, and logistics manager. Jeff is also the owner and managing director of PRIMEdivisor, a technology, development, logistics, and digital marketing company. When Jeff isn’t building the Internet or acting as (tech, emotional, moral) support for everyone we know, he’s planning somebody’s Disney World vacation.

Harrison, Sammy, and Nate

Meet our support staff! Harrison, Sammy, and Nate support Love Reading by answering emails, working with our sponsors, reviewing submissions, and more. These three young men love Star Wars, Marvel, Disney World, video games….and books. They think their parents are the coolest.